2010

If someone was to come up to you and tell you that every person will own a cell phone, would you think they were crazy for asking that? What if that happened ten, maybe fifteen years ago, how would you have responded? Today, it is very hard to find a person without a phone or portable device of some kind that isn’t connected to the internet. We need to stream our content on the fly when were not at home, and our phones do this for us. Our phones are incredible little devices but have nowhere near the computing power of their larger cousins. When we want to pull up a webpage on our computer, it can take mere seconds to download thousands of bytes of information through text, pictures, videos and applications. Due to the limitation of the screen size on these smart phones, we came up with mobile versions of our favorite sites.

Popularity in mobile devices like Blackberries , iPhones and now Android powered smartphones are increasing daily more companies are now looking into their websites and services to be viewed on these devices without any hassle. Today's advanced mobile phones come with fast processers, significant Internet capabilities and unique interfaces like large touch screens or a mini keyboard. These phones have become a favorite with those who want quick access to information at their fingertips while still on the move.

Mobile website designs are becoming increasingly more popular in recent times, companies and businesses around the world are increasingly tapping into gaining information on the move. This creates a large number of people trying to access the Internet via their mobile devices. Here at Integrated Webworks, we are now offering mobile website design as a forefront technology.  Whether the mobile site is just a slimmed-down version of their site where only some links or articles are displayed or near recreations of the desktop version, Integrated Webworks is looking into bettering your experience.

Are there any benefits for my business that a mobile website can offer? Tons. What if it’s not for me you ask? Of course it is. Any business can benefit from the use of a mobile website. Banks can allow their clients to gain access their accounts and make changes. Restaurants can post their menus to help someone see what type a food they offer, they then link to something like Google or Bing maps that can give the person the location and directions to the restaurant. Not optimizing for mobile web access is ignoring a huge potential customer base; businesses are becoming increasingly aware to have mobile-friendly websites. Your business cannot ignore this change in technology either. Having an inferior mobile web-face, or lack of, can damage a business and cause any potential customers to move on to a business with a more accessible site.

If you haven’t been keeping your blog up to date and focused more in favor of faster and simpler social media outlet like Twitter, you might want to rethink that strategy. Finding out what types of search terms and phrases you need to be targeting your listings in the search engines is dire. Putting together some content for your blog and then going to those social sites like Twitter, Facebook to help generate links and traffic back to those posts will be greatly beneficial to your company, because you want potential clients. A simple “tweet” can potentially generate buzz, but a blog can offer much more in the end. Numbers help show the potential growth, up to 55% more visitors to the website, 67% increase in leads. Here are some tips to how blogs can help a business grow:

                                                          

#1: Link Building

A blog can generate an average 97% increase in inbound links as to posting a “tweet” with a link and some added commentary may not get any response. Well written blogs rarely lack inbound links thus lending information to each page making it easier for visitors to find, web sites tend to point back to the primary URL.

#2: Outbound Links

Blogs will tend to link to external resources, information and sites. Business web sites will restrict their outbound links due to the concerns about distracting visitors from a potential sale. The ability to link freely to other sites is an important key in establishing the blog as a true resource and generating additional inbound links down the road.

#3: Keyword Potential

Websites have limits to how many pages can stream content before you begin to overwhelm the visitor and detract from sales. This usually leads to being very streamlined where only bits of information are given, limiting the number of keywords that can targeted. Adding new content allows a greater focus in order to target as many searches as possible.

#4: Freshness of Content

One major difference of blogs and standard web sites is through availability of updates to the content. Blogs will tend to be updated frequently as opposed to corporate sites being more stagnant. Using frequent content additions, blogs quite attractive to search engines and integrating your blog into your primary domain can help increase visitors to the main site as well.

#5: Credibility

Corporate websites will tend to be very conversion process driven; therefore limiting how comfortable a consumer can feel learning about a purchase. Blogs can allow a business to gain a wider range in a search by offering multiple opportunities to connect with the target audience increasing the likeliness they'll link head back to your site, bookmarking for a future purchase.

 

If you still think blogging isn’t worth the time investment, think again. Here at Integrated Webworks, we develop the blog straight into the website’s domain to give the client the best usage of their website in order to help get their name out and make a mark. Sites like Facebook and Twitter only offer a little value due to their high number of users, but a blog will give a chance to help  focus on what the company can offer to potential clients in a more professional way than just a post on a wall.