Branding

Just because you're on the web doesn’t mean people will find you. The competition is fierce for the top listing in search engines like Google and Yahoo. Making your website search engine friendly will improve the chances of people finding you. Building a search engine friendly website from the start is more effective than trying to "make do" with an existing one. Redesigning your website can insure that it appeals to both customers and search engines alike.

The image your project to potential clients through your corporate web site or your intranet is just as important as any printed materials, the packaging of your products, or any of your marketing materials you distribute to advertise your business.

All of these communication channels are elements of your corporate identity and they all have to to be aligned with your company's perspectives and goals to be true to your brand's image.

Your team at Integrated Webworks would like to thank all of you for your loyalty and good will throughout the year. Thanks to you our customers and partners we have been able to grow even during an economic slump. We are continuing to expand and grow our capabilities so we can provide both expanded services and exceptional websites, and applications. We pride ourselves on our client’s success. Your success literally means we've done our job right. 

We are looking forward to working with you to make sure 2010 is an exceptional year.

Integrated Webworks Holiday Schedule

Integrated Webworks will be closed on December 24th-27th and December 31st-January 3rd. If you have an emergency during this time please contact John Padgette at 904-279-0279 ext. 708.

Sincerely,

The Team At Integrated Webworks

 

 

How do you know if the web development firm you've chosen to represent your business online has your best interests at heart? There are signs that can help you spot companies out to take advantage of you and choose the right one. Integrated Webworks has some tips to help you find the right company that can best bring your project to fruition.

The company should be interested in your business more than closing the deal.

If a company is too hungry then they'll do whatever they can to wring every last dollar they can out of your pocket. Go with a company that is calm and collected in their dealings and can provide you with the security you need to know you're getting a good deal.

Look for a "One-Stop-Shop" that can handle all the aspects of a project's development.

There's nothing worse than getting to the middle of a project and finding out that you have to find another company to complete the job.

Does the company handle your project in-house or outsource part or the entire project?

Some companies are just sales offices and the real development is done overseas. Much needed changes can sometimes take days to finish in this kind of company. You need a development firm that can product quick turnarounds and has the needed staff in-house to handle your project.

Does the company take time to understand your project and give you THE solution rather than a possible solution?

In the end there is only one solution that fits YOUR project. If a company is giving you a grab bag of possible solutions, then they aren't doing their job. Why should you have to do the job you're paying them for?

Does the company give a detailed proposal, take the time to explain it, and answer any questions you have?

If a company is hiding behind legal and technical jargon and is afraid to explain a proposal so that you can understand it, then it's not the right company for you.

Does the company provide a detailed process on the execution of the project?

You should know every step of the way how a company is doing on your project. You should know what phase of a project you are in and what each phase means. It's their job to provide you with a schedule and a plan for your project and update you promptly if something has changed.

Does the company provide referrals from past clients?

If a design and development firm is afraid to stand behind their past clients, do you think they will stand behind you once the job is done? Companies should provide a portfolio of past projects as well as references and referrals from past clients.

Follow these few tips and you should have no problem making your next project an easy-going, stress free, and successful venture.

If someone was to come up to you and tell you that every person will own a cell phone, would you think they were crazy for asking that? What if that happened ten, maybe fifteen years ago, how would you have responded? Today, it is very hard to find a person without a phone or portable device of some kind that isn’t connected to the internet. We need to stream our content on the fly when were not at home, and our phones do this for us. Our phones are incredible little devices but have nowhere near the computing power of their larger cousins. When we want to pull up a webpage on our computer, it can take mere seconds to download thousands of bytes of information through text, pictures, videos and applications. Due to the limitation of the screen size on these smart phones, we came up with mobile versions of our favorite sites.

Popularity in mobile devices like Blackberries , iPhones and now Android powered smartphones are increasing daily more companies are now looking into their websites and services to be viewed on these devices without any hassle. Today's advanced mobile phones come with fast processers, significant Internet capabilities and unique interfaces like large touch screens or a mini keyboard. These phones have become a favorite with those who want quick access to information at their fingertips while still on the move.

Mobile website designs are becoming increasingly more popular in recent times, companies and businesses around the world are increasingly tapping into gaining information on the move. This creates a large number of people trying to access the Internet via their mobile devices. Here at Integrated Webworks, we are now offering mobile website design as a forefront technology.  Whether the mobile site is just a slimmed-down version of their site where only some links or articles are displayed or near recreations of the desktop version, Integrated Webworks is looking into bettering your experience.

Are there any benefits for my business that a mobile website can offer? Tons. What if it’s not for me you ask? Of course it is. Any business can benefit from the use of a mobile website. Banks can allow their clients to gain access their accounts and make changes. Restaurants can post their menus to help someone see what type a food they offer, they then link to something like Google or Bing maps that can give the person the location and directions to the restaurant. Not optimizing for mobile web access is ignoring a huge potential customer base; businesses are becoming increasingly aware to have mobile-friendly websites. Your business cannot ignore this change in technology either. Having an inferior mobile web-face, or lack of, can damage a business and cause any potential customers to move on to a business with a more accessible site.

With the ever growing broadband users in the United States, and the move to faster connection speeds, video has become a mainstream tool. You only need to look at the most popular sites on the Internet and see that Youtube is the 3rd most popular website in the world. It is estimated that 77% of Internet users in the United States have broadband access. If you’re not using video on your website yet, then you’re missing out on a great opportunity to increase customer awareness.

As you are undoubtedly aware, web video is massive right now, and there is a lot of potential you may be missing out on if you are not using videos to promote your business, either on video sharing websites, or on your own website. Putting a video onto a website can seem quite intimidating if it’s something you never done it before. A very convenient option is to go through Youtube, Google Video, or Yahoo video and others that can embed the video on your website and make your site more attractive to visitors and more effective in communicating your message. But problems can arise like the video is taken down or the video quality isn’t that great. Embedding from another site can cause distractions to the viewer from your site and have them turn away to a site like Youtube.

If you are new to the whole Internet marketing and are still struggling to have your website set up, one of the most important things about doing business on the web is getting the formula right for getting your sales. One of the best ways to keep visitors glued to your pages is using video to convey some type of message. Depending on what you have to sell or the goal of your site, video can enhance the experience for the people who search for what you have to offer.

Videos offer an experience of sight, sound and emotional pull that can make people laugh, cry or feel excited with a well edited video. The goal of course is to increase your conversion rate. When people are in a heightened state, they will be more likely to follow your lead.

Some websites use a short flash based video on the website to allow quick review of the subject matter and to get everyone interested in seeing more. The benefit of that alternative is that the viewer can determine from the quick introduction whether the subject matter is what they were looking for. HTML5 is rising as capable competitor to Adobe’s Flash as a faster and less computer memory intensive.

At Integrated Webworks, we pride ourselves in offering our clients the best of what is available. Focusing on what the client’s needs of integrating interactive media and video into the design of their site is just one of our chief goals.