Twitter, a micro-blog with IM like capabilities with posts of 140 Characters or less, is spreading like wild fire. It has taken a prominent place in companies’ social media marketing strategies. Businesses use twitter to listen and carefully communicate with customers and prospects, share real-time news, monitor what people are saying about their company, for corporate branding, and product / service promotion.

The key to twitter is creating a slow, but steadily growing fan base. To create this fan base you need to make yourself worthwhile for others to follow you. Whenever you find something interesting that you think your followers would be interested in tweet it. You have to build a reputation on twitter for you to promote your business successfully. Using twitter you can easily promote your business online because it lets you be visible to the whole word, especially to your targeted followers, and help you grow your business.