|
Social network marketing or Social Level Marketing, is a advertising and publicity method that makes use of social networks to spread the message. This ranges from simply advertising directly on social networking sites, providing "Viral marketing" that spreads the advertising through these sites, or providing niche social networking sites focused around the item being advertised. Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world. Few examples of Social Networking site are: YouTube.com MySpace.com Flikr.com Social Networking sites to represent clients are based on the industry and target audience.
Return to Glossary |