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In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or search engine result link. The page will usually display content that is logically extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, Integrated Webworks can measure advertisement effectiveness based on relative click-through rates and conversion rate.
Target marketing gets you the highest return on your investment (ROI) and at Integrated Webworks we use combination of Search Engine Optimization, Sponsored Search (PPC) and Landing Pages to create a very effective target marketing campaign.
Please contact one of our project managers at 877-279-0279 and see how we can help you establish a landing page campaign and use combination of our online marketing to get you a great return on your investment.
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