Pay Per Click (PPC)
Pay Per Click is a type of search marketing that can directly influence how your website is displayed on a particular search result. Based upon keyword queries by search engines, advertisers pay to have their site displayed at the top of search results or with relevant content.
Most major search engine operators have implemented pay per click systems. Google has Google AdWords; Yahoo uses Yahoo Search Marketing; and Bing uses Microsoft adCenter. Pay Per Click systems are also protected from click abuse, assigning a unique id to each computer that way, a user cannot click a link multiple times in a given session.
At Integrated Webworks we manage the Pay per Click campaign for our clients in not just Jacksonville or Orlando, Florida but nationwide. We base our research and data on information collected through conversion rates and click through ratios, this lets us mold the clients pay per click campaign to help give them the highest return for their investment and fit within their budget. Based on your plan we provide monthly and quarterly reports to our clients showing the progress of the sponsored search engine marketing.