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Social Networking also known as Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Integrated Webworks utilizes the Social media optimization as a part of its online marketing campaign. This type of marketing in many ways is connected as a technique to viral marketing, where word mouth is created not through friends and family but through the user of networking in social bookmarking, video and photo sharing websites.
Please contact one of our project managers at 877-279-0279 and see how we can help your company using our Social networking strategy.
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